Video Marketing is a powerful digital strategy that uses engaging videos to promote brands, products, or services. It enhances audience reach, boosts engagement, and improves conversion rates. Platforms like YouTube, Instagram, and TikTok are ideal for sharing video content, including ads, tutorials, testimonials, and live streams. Videos capture attention faster than text, making them highly effective for storytelling and emotional connection. With the rise of short-form videos and live content, video marketing continues to dominate digital marketing trends, driving brand awareness and customer loyalty.